Frequently Asked Questions

Aletheia Coaching is a presence-based, trauma-sensitive developmental coaching method that helps clients unfold their innate potential. You can read more about Aletheia Coaching my overall approach through this article. ​

To explain what developmental coaching is, it will be helpful to provide an overview of the other two main approaches to coaching, which focus on behavioural change and skill building 1. Behaviour Change This is focused on helping clients to eliminate or adjust certain kinds of behaviour and begin to build new behaviours. This kind of coaching is often associated with methods like Cognitive Behavioural Therapy and other behaviourist informed techniques that leverage aspects of positive and negative reinforcement. 2. Skill Building This is a skill based approach to coaching which looks to develop and refine specific competencies and skills. An example of this kind of coaching is sales coaching. A sales coach will typically outline certain methods and techniques (SPIN, Challenger) and work with a salesperson to master these approaches. Another example is performance coaching which looks to develop particular ways of self-presentation and influencing skills (posture, voice tone, image). 3. Self-Development Works with clients to help them develop ways of being that enable them to navigate the inherent complexity they face in life. Developmental coaching focuses on helping someone to unfold an understanding of what they find relevant, meaningful, and valuable, which in turn draws out innate capacities of creativity, resourcefulness, and wisdom. Of course, all three of these coaching orientations can lead to outcomes that might be associated with one particular domain. For example, building a skill in public speaking may lead to a behavioural change of being less shy or nervous when giving presentations. Similarly, behaviour change coaching, is often the basis for developing a particular kind of competency. An example being sports coaching, where developing better competency in a tennis serve, requires the behavioural change that improves your stance on the baseline. Developmental coaching as I practice it, typically includes all three of these coaching outcomes. The benefit of taking a developmental approach to coaching means that goals can be worked toward with more flexibility, as a client’s understanding of their values and capacities unfolds. Developmental coaching is an open conversation that acts a bridge to unfolding. Through the practice of unfoldment, I work with clients to help them become aware of motivations, and how these are driving desire for behavioural change and skill development. ​ We then work together using integrative focuses that include micro-practices, self-assessment, leveraging of resources, defining strategy, leveraging potential and improving results, to develop the goals, behaviours, skills and, most importantly, ways of being that support sustainable change. Developmental coaching is more about who you will BE, not what you will have or do.

Performance coaching can be very useful. I benefitted enormously from performance coaching, particularly when it came to self-presentation, at the beginning of my career. Performance coaching can sharpen skills and tactics that can enable a person to do their current role better. What is important to remember about performance coaching is the first half of that word, perform. Often these styles of coaching are about performing a certain act or presenting a certain mask to the world that is valued or required of the position. It doesn’t take into account long-term strategies for key questions relating to purpose, meaning, values or beliefs. Often performance, is part of why someone comes to coaching in the first place. Not necessarily because they haven’t performed, but because they have performed very well and yet feel dissatisfied, disappointed, and stuck.

Career coaching is a more short-term, tactical approach to solving specific career issues. Typically, a career coach will work with you to outline a specific career goal you want to reach (job title, role function, salary, exit planning) and partner with you to develop your professional brand, self-presentation and, possibly, performance in line with this goal. Developmental coaching and advocacy is a longer-term relationship that supports someone along their journey by bridging both the personal and the professional aspects of their being. Career coaching maybe part of what we eventually work on during our relationship (interview practice, CV review) but it is not the main focus.

The word advocate is a combination of two Latin words, Ad ‘toward’ and Vocare ‘calling’. I use the word advocate as I believe it encapsulates a broader approach that complements the term coach. ​ As a developmental coach and advocate I act as a guide on a person’s journey toward what calls them. This call might be professional, relational, physical, spiritual, creative. It might be patient or demanding, faint or deafening. As an advocate I assist in the development of someone’s way of being so they can respond to the call and work with the challenges that arise from the response. I do not split my clients into ‘developmental’ clients and ‘advocacy’ clients, but rather use a developmental coaching approach to guide and advocate for my clients along whatever path unfolds for them.

As someone that has gone through multiple life transitions (work, fatherhood, purpose) over the last five years, I know how challenging these periods can be. Life transitions can be exciting, wonderful opportunities to focus on what we find relevant and meaningful. However, they can also lead to feelings of fear, frustration, anxiety, and despair. A transitional stage is a period of both growth and loss. Often, once the transition is underway and the excitement of the initial decision to change has faded, there is a confrontation with loss of identity (and competence) associated with a past life. This loss can be magnified by the fact that often we haven’t yet crafted a new, stable identity to fully replace the old one. It is during this dip that working with a coach can be invaluable. I work with people to help them understand their motivations for wanting to change, to work with the resistances to that change and to develop the goals that provide a path to realise that change.

The engagement begins with a free 30-minute discovery call for each of us to learn about one another and decide if this kind of coaching is relevant. If we are both happy to proceed after the initial call, there is a signing of contracts and the organisation of an intake call/meeting. The intake call/meeting is designed to sketch an outline of the presenting issues and how we will work together to unfold those issues and work toward a desired outcome. Following the intake call, we will mutually agree on the number of sessions and the initial length of time for the coaching engagement. If you are looking for more detailed understanding of how I work, including my view of change and the methods I employ, you can read this detailed article.

Graduate Certificate in Counselling, Western Sydney University, 2023 Aletheia Advanced Coaching Program, Integral Unfoldment, 2023 Graduate Diploma of Psychology, Monash University, 2022 Mindfulness Based Stress Reduction Certificate, Wolfgang Schröeder, 2020 Bachelor of Business (Finance/Economics), Charles Sturt University, 2009

I began my career on the graduate program of the Commonwealth Bank of Australia in 2011. I moved to London in 2012 and worked for three years recruiting management consultants into investment banks, fund managers and large corporations. After returning to Sydney, I joined the go-to-market team at LinkedIn, working with senior leadership teams to help them leverage LinkedIn’s economic graph. After being asked to join the Managing Director in Hong Kong to help drive growth and improve team culture I worked across Asia, coaching managing directors and marketing leaders on how to leverage LinkedIn’s data and insights. In 2019, after a tumultuous period in Hong Kong, and following an 'opening' experience during meditation, I heard a deafening call that completely transformed my perspective. I ended up leaving Hong Kong to continue my psychology, psychotherapy, and coaching studies in Berlin. During this period, I worked as a freelance career coach for Arielle Executive, whilst volunteering at the MIND Foundation for Psychedelic Science supporting therapist recruitment, researcher interviewers, and content development for fundraising. Upon returning to Sydney during COVID, I returned to LinkedIn whilst continuing my studies, working as an Account Director in their Public Sector team. I was eventually headhunted by the CEO of a workforce intelligence start-up backed by Salesforce Ventures, AirTree and Skip Capital. Following this experience, and after completing my Graduate Diploma of Psychology at Monash University, I decided to focus full-time on my writing and coaching practice. In addition to lakesforocean, I currently work for Positive Group as an Associate, delivering psycho-educational training and coaching workshops for leadership teams across Asia Pacific. I also work as a volunteer Coach for the Reach Your Potential Program, coaching recently arrived skilled migrants to find local careers in line with their skills.